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Stop 18 - Barrio Pichincha - Estación Rosario Norte
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Its origins go back to the end of the 19th Century, when railway, port and illegal brothel activities were common currency. During the 90s it was considered a cult neighborhood. Officially named Alberto Olmedo in tribute to the humorist who was born in this neighborhood.
During the 19th Century, the railway installation and the growth of port activity due to grain export were a crucial fact for the development of this neighborhood. In the heyday of Pichincha, Rosario Norte Railway Station was a center of intense activity and movement of people. Hundreds of people were getting in and out of the trains to different destinations: Buenos Aires, Córdoba, Tucumán to mention a few.
This station also marked the boundary between the populated city and the suburbs. Besides, the railway station also served as a trolley station to all points of the city.
The above mentioned station received famous people like Carlos Gardel, the famous tango singer, the writer Jorge Luis Borges and many other celebrities of the time.
The main street of the neighborhood was Pichincha.
The demographic development experienced by the city was the factor that led to the installation of brothels in the city. Most of them were illegal and the municipality tried to control this activity and to delimit the area for these establishments. For this reason, Pichincha was known as the “brothel empire”.
The neighborhood keeps a large part of the building structure of the time Nowadays, it became a cultural area and you can find several high-level bars and restaurants, and it is also a meeting place for artisans and antique shops. These changes transformed the old neighborhood, which is now emerging as a center of culture for the city of Rosario.
At present, Pichincha has lost this “brothel stamp” and transformed into an important cultural center of the city of Rosario. Since 2002, the Ministry of Culture of the Municipality of Rosario operates there (inside the building of the former Rosario Norte.
Near this stop
Cultural
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Beatlememo Museum
BEATMEMO Museum is the only cultural space in Latin America with Time Line. While moving through listening stories from the creators, you can submerge in the life and musical story of The Beatles.
This thematic bar and museum is the result of a great passion for the music career of the quartet made by John Lennon, Paul McCartney, George Harrison, and Ringo Starr, from their childhood to their breakup, and their subsequent solo careers.
This historical venue lets you recreate the music career of The Beatles, merchandising, conferences and concerts through photos, videos, audio and object chronologically ordered.
Inaugurated in 2011, “Beatmemo” is not only a museum who pays tribute to The Beatles. It also offers delicious dishes and live music.
Address: Bv. Oroño 107 Bis, S2000 Rosario
Phone: 0341 426-0076
Touristic
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Estatua de Alberto Olmedo
Alberto Orlando Olmedo, popularly known as “el Negro Olmedo” is one of the most beloved neighbors of Pichincha. It can be said that he’s like a national hero and an ambassador of the neighborhood.
Olmedo was born on August 24th, 1933 (died on March 5, 1988). He was an actor and humorist, considered one of the most important ones of the entertainment history of the whole country, due to his outstanding performance on films, theater and TV.
Rosario pays tribute to Olmedo with a small gallery where locals and visitors can fulfill a dream: sit by Alberto Olmedo, the unrivalled comic, icon of Rosario. The real-size statue of “el Negro Olmedo” was created by the artist and journalist Carmita Batle, and it was inaugurated in Rivadavia and Pueyrredón Streets on April 29, 2007.
Featuring his characteristic and unforgettable smile, this creator of several characters is now sitting on a bench at Pichincha.
Address: Rivadavia 2500
Schedule: Public walkway, 24 hours.